EST. 2025 · VET OWNEDTRAINING · NUTRITION · COACHING

Built to a higher standard.

Personal training and nutrition coaching for everyone who holds the line. Veterans and high-performing civilians alike. Real programming, monthly accountability, and a coach who actually pays attention.

No card · No upsells · 10% off for verified veterans

Not ready? Take the free 60-second self-check →
50
States · Nationwide Coaching
10%
Veteran Discount · ID.me Verified
24h
Intake → Response SLA
0
Upsells · Fillers · Rubber Stamps
Section 01 // Services

What we actually do.

No gimmicks. No corporate wellness theater. Evidence-based protocols built by coaches who have lived the grind and know the difference between “normal” and “optimal.”

01 / 03CORE

Personal Training

Individualized programming around strength, conditioning, and body composition. Built for your training age, your equipment, your recovery. Not the algorithm's idea of what you need. Monthly check-ins with your trainer. Form review. Real adjustments.

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02 / 03CORE

Nutrition Coaching

Goal-aligned strategy. Fat loss, muscle gain, recomp, or maintenance. Macro targets or habit-based, whichever fits your life. Monthly accountability. The point is consistency, not a 30-day shred you will abandon.

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03 / 03COMBINED

Combined Coaching

Training and nutrition together. One coach, one plan, monthly check-ins with your trainer. Where most members start. Where the real change happens.

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Section 02 // Process

Three steps. No BS.

Deliberate, transparent, and actually fast once you are in. Here is the path from “I want to fix this” to a program built around you.

STEP 01~10 MIN

Enroll

Create your free account and fill out a short intake. Training history, equipment, schedule, and goals. No friction, no salesy upsells.

STEP 02SAME-DAY

Briefing

Someone from the MilSpec team reaches out and walks through the full picture. Training, nutrition, recovery, and what you actually want to change. We match you to a coach and a program.

STEP 03WEEK 1

Programmed

Your coach builds your first month of programming around your intake. You get it in the member portal, start training, and check in at the end of the month. Honest adjustments from there.

Enroll → Door · Days, not weeksGet Started
Section 03 // Field Reports

What members say.

Real outcomes. Names changed on request. The honest versions, star ratings and all.

REPORT 01COACHING · 4 MO
★★★★★
Three months in and I feel like I'm 27 again. Sleep is better, workouts hit harder, I actually want to do things on weekends.
MARCUS D.Army Veteran · 2010–2019
REPORT 02FOUNDER
★★★★★
Three other programs before this one. First one that actually paid attention instead of handing me a generic template and vanishing. Why I built this.
JAKE MORRISArmy Veteran · 2012–2014
REPORT 03COACHING · 8 WK
★★★★★
First time I've stuck with a program past week three. The monthly check-ins kept me honest. Down 14 lbs and lifting more than I ever have.
RYAN T.Civilian Athlete · BJJ
Why this exists

“I’m a disabled Army veteran. I got out, watched the system hand out Motrin for everything, and went looking for actual solutions. Three programs handed me a template and vanished. So I built the one that pays attention.”

Jake Morris · Founder · Army Veteran 2012–2014

ID.me · Verified Portal

You served. You earned this.

Verify once with ID.me. That is all it takes to unlock 10% veteran pricing and priority scheduling. Members unlock an additional 5% inside.

Discount10% verified · up to 15% inside
OnboardingPriority intake queue
SchedulingPriority queue
VerificationID.me · VA.gov
EligibilityAny service · Any era

Ready to hold yourself to a standard?

Free account, a short intake, and a coach who actually pays attention. Cancel any time.

New · The App

Spec Fitness. Training down to Spec.

Real trainer built programs, meal planning, and coaching in one app. The new MilSpec Wellness training and nutrition app.

7 day free trial · $25 per month

Get the app

Mobile app stores coming soon