EST. 2025 · VET OWNEDTRAINING · NUTRITION · COACHING

Built to a higher standard.

Personal training and nutrition coaching for everyone who holds the line. Veterans and high-performing civilians alike. Real programming, monthly accountability, and a coach who actually pays attention.

No card · No upsells · Veteran owned & operated

Not ready? Take the free 60-second self-check →
50
States · Nationwide Coaching
100%
Veteran Owned & Operated
24h
Intake → Response SLA
0
Upsells · Fillers · Rubber Stamps
New · The App

Spec Fitness. Training down to Spec.

Real trainer built programs, meal planning, and logging in one app. The new MilSpec Wellness training and nutrition app.

7 day free trial · $25 per month

Section 01 // Services

What we actually do.

No gimmicks. No corporate wellness theater. Evidence-based programming built by coaches who have lived the grind and know the difference between getting by and getting better.

01 / 03CORE

Personal Training

Individualized programming around strength, conditioning, and body composition. Built for your training age, your equipment, your recovery. Not the algorithm's idea of what you need. Monthly check-ins with your trainer. Form review. Real adjustments.

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02 / 03CORE

Nutrition Coaching

Goal-aligned strategy. Fat loss, muscle gain, recomp, or maintenance. Macro targets or habit-based, whichever fits your life. Monthly accountability. The point is consistency, not a 30-day shred you will abandon.

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03 / 03COMBINED

Combined Coaching

Training and nutrition together. One coach, one plan, monthly check-ins with your trainer. Where most members start. Where the real change happens.

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Section 02 // Process

Three steps. No BS.

Deliberate, transparent, and actually fast once you are in. Here is the path from “I want to fix this” to a program built around you.

STEP 01~10 MIN

Enroll

Create your free account and fill out a short intake. Training history, equipment, schedule, and goals. No friction, no salesy upsells.

STEP 02SAME-DAY

Briefing

Someone from the MilSpec team reaches out and walks through the full picture. Training, nutrition, recovery, and what you actually want to change. We match you to a coach and a program.

STEP 03WEEK 1

Programmed

Your coach builds your first month of programming around your intake. You get it in the member portal, start training, and check in at the end of the month. Honest adjustments from there.

Enroll → Door · Days, not weeksGet Started
Section 03 // Field Reports

The reviews, and the standard.

A real App Store review quoted word for word, the founder's why, and the creed the programs are built on.

REPORT 01APP STORE REVIEW
★★★★★
This app has it ALL! It has the workouts, a guide to each workout, & the nutritional meals with customization! Honestly, for the price, the customer service, and everything in between, it's 1000% absolutely worth it!
MBHALL818App Store · 5 stars
REPORT 02FOUNDER
Three other programs before this one. First one that actually paid attention instead of handing me a generic template and vanishing. Why I built this.
JAKE MORRISArmy Veteran · 2012–2014
REPORT 03THE STANDARD
The mirror lies. The log doesn't. Show up. Log it. Repeat.
SPEC FITNESS DOCTRINEThe creed the programs are built on
Why this exists

“I’m a disabled Army veteran. I got out, watched the system hand out Motrin for everything, and went looking for actual solutions. Three programs handed me a template and vanished. So I built the one that pays attention.”

Jake Morris · Founder · Army Veteran 2012–2014

Veteran Owned & Operated

You served. This was built for you.

Founded and run by a disabled Army veteran. Veterans move to the front of the scheduling queue and get a 24-hour message response. We say welcome home, and we mean it.

Founded byDisabled Army veteran
OnboardingPriority intake queue
SchedulingPriority queue
Response24-hour message reply
EligibilityAny service · Any era

Ready to hold yourself to a standard?

Free account, a short intake, and a coach who actually pays attention. Cancel any time.